White paper, one gold, two rings.

Build The Day is a modern product brand for a timeless occasion — Spotify's confidence with a wedding's warmth. Clean white surfaces, one unmistakable gold, geometric type, and a mark built from the simplest wedding shape there is.

White, ink and gold.

One brand scale, one neutral scale, one paper. Gold and stone carry the brand across every Build The Day property. Click any swatch to copy its hex.

Gold scale — primary

Stone scale — neutral

Signature duotone

Ink + gold · stone-900 + gold-400

#1c1917 + #e5ad2e

The brand pairing. No gradient in v1.0 — the two rings carry the contrast a gradient used to.

On gold

#1c1917

Text sitting on gold-400 is always stone-900 ink. White on gold-400 fails contrast; gold text on white is gold-600 or darker.

Save the date

Outfit & Inter.

Geometric headings set the tone, tightly tracked and lowercase-friendly; a humanist sans handles the detail. The label style tags the metadata — dates, labels, numbers — with quiet precision. No serif, no monospace.

Two rings. Six treatments.

The Build The Day mark is two interlocked rings woven with break gaps — ink passes over at the top crossing, the gold ring's open ribbon ends pass over the ink at the bottom. Two people, one day. The wordmark is "buildtheday." in outlined Sora 800 with a gold full stop — the logo face only; product type stays Outfit + Inter. Use the duotone by default; photo fill — a wedding photo masked into the rings — is the display treatment for hero moments; reach for the mono treatments only when production constraints (single-ink print, embossing) demand it.

Duotone · default

Mono · ink

Mono · white

On dark

On gold

Photo fill · display

Clearance

Reserve a margin equal to half the mark height on every side of the lockup. Nothing — type, image, edge — sits inside this buffer.

Minimum size

The lockup never goes below 24 px tall on screen; the standalone mark holds to 16 px, or 6 mm in print. Below the lockup floor, drop the wordmark and keep the rings.

56 px · web

24 px · lockup floor

16 px · mark floor

Nuxt UI, wearing Build The Day.

We style on top of Nuxt UI v4 — the primary colour is gold and the neutral scale is stone, so every primitive signs the brand out of the box. Click Components in the header for the full index.

Generous by default.

Container caps at 1200px. Sections breathe at 7rem vertical rhythm on desktop, scaling down to 4rem on phones. Card radius is 1rem, inputs 0.75rem, pills 999px.

Warm, confident, specific, quiet.

We speak to people planning one of the most specific days of their lives. Write as if the reader has already decided — we're here to make the details easy, not to sell the idea. Four words anchor every line.

In context

• Onboarding

  "Tell us the date. The rest takes care of itself."

  "Begin your magical wedding planning journey today by signing up!"

• Empty state

  "No guests yet. Add one to start the list."

  "It seems your guest list is currently empty. Why not add some guests?"

• Confirmation toast

  "Saved."

  "Your changes have been successfully saved to the database."

• Error

  "That email’s already on the list. Want to update them instead?"

  "Operation failed: duplicate entity detected (code 409)."

• Marketing headline

  "Beautiful wedding websites, without the busywork."

  "The most amazing all-in-one platform for wedding planning ever made!"

Words we use · words we don't

On a phone. In an inbox. On a feed.

The brand has to hold up at every scale — a 38 px home screen tile, a 540 px email column, a 1080-square Instagram post. Same gold, same rings, same quiet.

App icon

The mark, standalone. A gold-400 squircle carrying the on-gold rings — white left, ink right.

Newsletter

540 px column, generous margin, one CTA. Same paper surface as the product.

📧 [email protected]

Issue 24 · April 2026

Twelve months of golden hours.

A year in. We've helped 8,400 couples build their day this season — from sun-drenched Tuscan terraces to lantern-lit barns in the Cotswolds. Here's what we've been working on for next season.

Read the spring update →

---

In this issue

1. New seating planner. Drag, drop, done — and now with dietary tags front and centre.
2. Print-ready place cards. Export your seating chart as press-grade PDFs, ready for the printer.
3. Photo booth, refreshed. Faster uploads, smarter face-grouping, the same gentle moderation.

---

Social media

Three canonical surfaces — square post, story, OG share card. Brand consistency at thumbnail size is the goal.

Save the date

amelia & james

8 · 06 · 2026

The Old Forge · Cotswolds

buildtheday

"we turned a year of planning
into one quiet morning."

— Sofia & Diego, married April 2026

buildtheday.com

Beautiful wedding websites,
without the busywork.

RSVPs · seating · photo gallery · all in one

The fourth surface.

We paint on four surfaces. White paper is the default, the one we use everywhere. Gold-50 is the highlight, stone-900 the rare inversion. And sometimes a real wedding photo carries the section itself — the brand still signs it through type, overlay and accent.

Tell your agent what to build.

Pick a target and a surface. Copy the prompt. Paste it into Claude, Cursor or v0 alongside /DESIGN.md and the agent will compose Build The Day UI from the first render.

Build a Hero section for Build The Day. Follow /DESIGN.md (v1.0) in this repo strictly. This is the modern rebrand — if you encounter legacy serif/cream styling (v0.3), migrate it using §14 of DESIGN.md.

STACK
— Nuxt 4 + Nuxt UI v4 + Tailwind v4.
— app.config.ts: ui.colors.primary = 'gold', ui.colors.neutral = 'stone'.
— Two webfonts only: Outfit (600/700 — all headings, tight tracking) and Inter (400/500/600 — body, UI, labels). No serif, no monospace.

SURFACE
— WHITE (default). Page background #ffffff, headlines stone-900 (#1c1917) in Outfit with tight tracking, body stone-600 (#57534e) in Inter, borders stone-200 (#e7e5e4). Gold text/links use gold-600 (#b87520) or darker — never gold-400 as text on white.

REQUIREMENTS
— Primary CTA: gold-400 (#e5ad2e) pill (rounded-full) with stone-900 ink text, hover gold-300. One per view, max. Never white text on gold-400.
— Cards: bg-white border border-stone-200 rounded-2xl p-6. Hover lifts to border-stone-300. No glow shadows.
— Emphasis comes from the gold-50 wash surface, not from stacked borders/badges/shadows.
— Eyebrow / labels: Inter 12px / 600, uppercase, letter-spacing 0.08em — gold-700 on light, gold-400 on dark/image. Class .type-mono is available.
— Display/H1 tracking: -0.025em to -0.03em. Marketing headlines may be fully lowercase; product UI uses sentence case.
— Accent words are coloured (gold-600 on white, gold-400 on dark/image), same weight, never italic.
— Container caps at 1200px (max-w-7xl). Section padding clamp(4rem, 8vw, 7rem).
— Shadows: 0 4px 12px -4px rgba(28,25,23,.06) sm · 0 12px 24px -12px rgba(28,25,23,.10) md. Nothing heavier.
— Use Lucide icons. Vocabulary leans on heart, gem, sparkles, sun, mail, users, calendar, camera, utensils.

VOICE
— Warm, confident, specific, quiet. Four anchors.
— Short sentences. Active verbs. Specific nouns ("82 guests" beats "many guests").
— No exclamation marks. Em-dashes for asides. Curly quotes only.
— Vocabulary uses: guest, save the date, seating, your day, the morning, the ceremony.
— Avoid: user, contact, blast, campaign, magical, dream, ultimate, amazing, leverage, utilise.

GOAL
Modern product brand, timeless occasion — white paper, one unmistakable gold, geometric type, two rings. Spotify’s confidence with a wedding’s warmth. Quiet, never clinical.

Rules of the day.

A short list. Break one only with a reason you can name.

• Pair Outfit headings with Inter body — geometric over humanist.
  Reintroduce serifs or a third family — two webfonts, no more.
• Use gold-400 pills with ink text for the primary action; one per view.
  Put white text on gold-400 — it fails contrast. Ink, always.
• Use pure #ffffff as the page background. Warmth comes from gold.
  Tint the page with cream or grey "warmth" — that was v0.3.
• Emphasise with gold-50 washes — surface, not chrome.
  Stack borders, badges and shadows to make something feel special.
• Round buttons to pills, cards to 1rem and inputs to 0.75rem.
  Use sharp 0px corners anywhere in a celebration context.